3 Ways Training Videos Can Save Your Business Time & Resources

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1. Video Makes Employee Training More Effective

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No matter who you are or what size company or industry you're in, we all deal with the same key challenge; the human memory.​

 

Recent data shows that just one week after a training session, the average employee will have forgotten 65% of the material covered. After six months, that number jumps to 90%. But because video is visually stimulating and multifaceted, it engages viewers in a way that lectures or even PowerPoints rarely can.

 

According to Forrester Research, employees are 75% more likely to watch a video than read text. It's also been shown that adding video can improve people's ability to remember concepts and details with effects that increase over time.

 

That means video not only gives your training content a boost as it's happening, it also improves your audience's ability to remember the information you presented longer.

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2. Video Reduces The Cost Of Employee Training

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Especially for businesses with multiple locations, widespread channel or retail distribution points, and larger organizations.

 

IBM recently found that for traditional classroom-based training events, travel and lodging costs average upwards of 40% of the total event cost. Think about that, 40% of your total training budget doesn't even go towards training.

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After shifting just 50% of their company training to eLearning, IBM has netted $579 million in savings over a two year period.

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That's not the only way video lowers your L&D budget. Due to its ability to increase knowledge retention rates and reduce the time that exists between employee onboarding and sensitive decision making, video training increases compliance and reduces legal risks, such as lawsuits and infractions.

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3. Video Helps You Train On Demand

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It was already difficult to plan training sessions around instructors' and employees schedules before, but now with the shift to remote and hybrid work, it's even more challenging.

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Video training allows your company to make a session available to everyone to watch back at any time. It also drives consistency in training methods and experience. As your company grows in size, so will your locations and employees. Eventually, there is simply no way to put your training team in all those places at once. Video training solves this problem, as it can be accessed anywhere, anytime - delivering employees a consistent experience, no matter where they are.

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We know how demanding running a business is, so creating quality content on your own can seem overwhelming. At Theriot Productions, we've helped dozens of clients grow their brands and companies to new heights through strategic content creation and we want to help you!

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So what are you waiting for? Contact us to set up your FREE strategy call to learn how we can help you level up your business with high quality video content!

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